Free UTM Builder - Create Campaign URLs for Google Analytics

Generate trackable URLs with UTM parameters to measure campaign performance in Google Analytics. Quick presets, QR code generation, and campaign history.

What Are UTM Parameters?

UTM (Urchin Tracking Module) parameters are tags added to URLs that help Google Analytics track where your traffic comes from:

How to Use the UTM Builder

1. Enter your website URL
2. Fill in required parameters:
   • Source (where traffic comes from)
   • Medium (marketing channel type)
   • Campaign (campaign identifier)
3. Add optional parameters if needed
4. Copy the generated URL
5. Track results in Google Analytics

UTM Parameter Best Practices

Naming Conventions

DO:

• Use lowercase letters
• Use underscores or hyphens (not spaces)
• Be consistent across campaigns
• Keep names descriptive but concise

DON'T:

• Use spaces (breaks URLs)
• Mix cases (GA is case-sensitive)
• Use inconsistent naming
• Make names too long

Examples by Platform

Social Media Campaigns

?utm_source=facebook
&utm_medium=social
&utm_campaign=summer_sale_2024
&utm_content=carousel_ad

Email Marketing

?utm_source=newsletter
&utm_medium=email
&utm_campaign=weekly_digest
&utm_content=hero_cta

Google Ads

?utm_source=google
&utm_medium=cpc
&utm_campaign=brand_keywords
&utm_term={keyword}

Influencer Marketing

?utm_source=instagram
&utm_medium=influencer
&utm_campaign=product_launch
&utm_content=story_swipeup

Common UTM Sources

Common UTM Mediums

Viewing UTM Data in Google Analytics

GA4 (Google Analytics 4)

1. Go to Reports > Acquisition
2. Select Traffic acquisition
3. View data by Source/Medium
4. Or view by Campaign for campaign-level data

Custom Reports

Create custom explorations with:

• Session source/medium
• Session campaign
• Landing page + UTM parameters

UTM URL Length Considerations

• Keep URLs under 2,000 characters (browser limits)
• Short is better for sharing
• Consider URL shorteners for social media
• QR codes work with any URL length

FAQs About UTM Parameters

Do UTM parameters affect SEO?

No, UTM parameters don't directly affect SEO. Google ignores them when indexing. However, use canonical tags to prevent duplicate content issues.

Are UTM parameters case-sensitive?

Yes! In Google Analytics, Facebook and facebook are tracked separately. Always use lowercase for consistency.

Can I use spaces in UTM parameters?

No. Use underscores (_) or hyphens (-) instead. Spaces break URLs.

How many parameters can I add?

You can use all 5 UTM parameters, but only source, medium, and campaign are required.

Do UTM parameters work with Google Ads auto-tagging?

Yes, but auto-tagging (gclid) takes precedence. UTM is useful for organic/social tracking.

Will UTM parameters still work after a redirect?

Depends on redirect type. 301/302 redirects usually preserve parameters.

Can visitors see UTM parameters?

Yes, UTM parameters are visible in the URL. Don't include sensitive information.

Advanced UTM Strategies

A/B Testing

Use utm_content to test different ads:

utm_content=blue_button
utm_content=red_button

Multi-Touch Attribution

Track the full customer journey:

• First touch source
• Last touch source
• Assisted conversions

Dynamic Parameters

Use platform-specific variables:

utm_term={keyword}  // Google Ads

Why Use Our UTM Builder?

• Quick suggestions — Common sources/mediums
• URL validation — Catch formatting errors
• QR code generation — For print materials
• Campaign history — Remember recent URLs
• One-click copy — Fast workflow
• No signup — Start immediately
• 100% free — No limits

Related Marketing Tools

• Google Analytics
• Google Tag Manager
• Campaign URL Builder (official Google tool)
• URL shorteners (Bitly, TinyURL)